Oftentimes outlets only get access to talent through press junkets, red carpets or special shoots.  Creating a meaningful piece when you may only get 1-3 minutes with talent can be tricky.  Creating for and distributing to every platform (Facebook, Twitter, Instagram, etc.) can add further complications since they all have their own rules, their own specs, their own audiences and their own personalities to navigate.  That is why you hire Karri Lucas to create your pieces!